Procter & Gamble, a New Partner in the Discount Program offered to Dentists in the Dearborn National Dental Network

February 3, 2012


(CHICAGO) – Procter & Gamble's oral care division is now a partner in the discount program offered to dentists in the Dearborn National Dental Network. Dentists will now be offered discounts on several bundles of oral care regimens to help their members maintain oral hygiene.

Each bundle is geared toward assisting members with overall oral hygiene and fighting plaque through the coupling of mechanical action and chemical action.

To provide well-rounded oral care, the bundles target various conditions or desired outcomes. The Clinical PRO-HEALTH SYSTEM for Gingivitis was clinically tested to virtually eliminate gingivitis, per Procter & Gamble. This package includes the Oral-B Professional Care SmartSeries 5000 Electric Toothbrush with SmartGuide, Pro-Health Toothpaste, Pro-Health Rinse and Oral-B Glide Floss.

The oscillating-rotating and pulsating movement of the Procter & Gamble power brushes loosens plaque. The chemical action embedded within the regimen is from the stabilized stannous fluoride in Crest Pro-Health Toothpaste which inhibits the metabolic activity of destructive bacteria, and, cetylpyridinium chloride (CPC) found in Crest Pro-Health Rinse which inhibits the regrowth of plaque biofilm to provide the chemical action. According to the company, twice daily use of Crest Pro-Health toothpaste and rinse is proven to help prevent plaque regrowth.
Other bundles offered are the “OrthoEssentials” bundle, whitening bundles and regular plaque fighting oral care bundles. All bundles include Procter & Gamble’s Oral-B oscillating-rotating toothbrush technology.

"We are always looking for ways to enhance our relationships with dentists in our network, and are delighted to offer them a very attractive array of specially priced products from a well-respected company, such as Procter & Gamble," said Mike Miller, head of the dental network division for Dearborn National.

The partner discount program—MaxPlus—offers dentists in the Dearborn National Dental Network savings on a wide variety of products and services that include discounts on office products and services, dental lab services, billing software, credit card processing, and more.

With more than 221,000 dental access points, Dearborn National offers employers deep and flexible dental contracts while providing employees with exceptional customer service and a comprehensive dental wellness program. For more information about Dearborn National or our dental network, visit


About Dearborn National
With more than 40 years of experience, the Dearborn National brand companies offer a broad selection of insurance products, including Group Benefits (employer-paid/voluntary), Worksite and Individual, as well as an array of enhanced product services. Combined, we are licensed in all 50 states, as well as the District of Columbia, the U.S. Virgin Islands, the British Virgin Islands, Guam and Puerto Rico. Health Care Service Corporation (HCSC), a Mutual Legal Reserve Company, is the parent company of the Dearborn National brand companies. HCSC is the largest non-investor owned health care insurer in the United States and the fourth largest overall.

The Dearborn National brand companies include: Fort Dearborn Life Insurance Company® (Downers Grove, Illinois) and Colorado Bankers Life Insurance Company® (Greenwood Village, Colorado), both of which are not licensed in and do not solicit business in New York. In New York, the company is Fort Dearborn Life Insurance Company® of New York (Pittsford, New York).


David Burghard
Director, Corporate Communications
(630) 824-6309