Dearborn National® Promotes Healthy Smiles with Activity Book during National Children’s Dental Health Month

January 30, 2012


(CHICAGO) – January 30, 2012 – The American Dental Association has designated February as National Children’s Dental Health Month. Knowing that prevention is always better than treatment, Dearborn National has created a fun way to promote children’s good oral health habits, which are so vitally important to giving them an early start on a lifetime of healthy teeth and gums.

As part of its ongoing dental wellness efforts, Dearborn National will mail "FUN WITH HEALTHY TEETH," an engaging, informative children’s activity booklet promoting good oral health, to members with children three to five years old who are believed to be at risk for dental decay.

As an added bonus, members who receive this mailing have the opportunity to complete the Tooth Chart from the activity book to receive a free Child’s Dental Starter Kit! The kit features Kid's Crest® Toothpaste, Oral-B® Stages Toothbrush and Kid's Flosser from Procter & Gamble—a partner in the Dearborn National Dental Network discount program for dentists.

As entertaining as it is informative, the book is designed to challenge and equip children—and the adults in their lives—to practice good, daily, oral health habits. So it’s sure to put smiles on recipients’ faces, while also helping to ensure that their smiles are the brightest and healthiest that they can be.

"Participating in National Children's Dental Health Month, and raising awareness about the importance of dental health at an early age, is an integral part of our proactive approach to providing members with targeted wellness initiatives," said John Doyle, Chief Marketing Officer.


About Dearborn National
With more than 40 years of experience, the Dearborn National brand companies offer a broad selection of insurance products, including Group Benefits (employer-paid/voluntary), Worksite and Individual, as well as an array of enhanced product services. Combined, we are licensed in all 50 states, as well as the District of Columbia, the U.S. Virgin Islands, the British Virgin Islands, Guam and Puerto Rico. Health Care Service Corporation (HCSC), a Mutual Legal Reserve Company, is the parent company of the Dearborn National brand companies. HCSC is the largest non-investor owned health care insurer in the United States and the fourth largest overall.

The Dearborn National brand companies include: Fort Dearborn Life Insurance Company® (Downers Grove, Illinois) and Colorado Bankers Life Insurance Company® (Greenwood Village, Colorado), both of which are not licensed in and do not solicit business in New York. In New York, the company is Fort Dearborn Life Insurance Company® of New York (Pittsford, New York).


David Burghard
Director, Corporate Communications
(630) 824-6309