Dearborn National® Introduces New Web Site

April 12, 2010


Dearborn National has launched a comprehensive Web site that showcases its new brand, user-friendly navigation throughout the site and improved content organization.

"As we continue to build our brand across the nation, we believe a new, fresh Web site is an important step in communicating the Dearborn National message," said Tony Trani, president and CEO of Dearborn National. "Visitors to our site can easily learn about Dearborn National, the products we offer and the principles we stand for."

Dearborn National's new Web site represents the second phase of an aggressive rebranding campaign that launched January 1, 2010. The Dearborn National brand was created and released to the market after extensive research indicated an opportunity to build brand equity that focused on the organization's strengths.

"Our new Web site is a robust, intuitive resource that uses several dynamic areas to keep our customers up-to-date on the latest news, products and services of our organization," said Scott Morgan, Chief Information Officer at Dearborn National. "We also improved navigation by making the most highly demanded features accessible on each page of the site."

Features of the new site include:

  • Dynamic design that provides key messages about Dearborn National
  • Intuitive navigation that makes it easy to find information
  • Centralized product content that is clear, concise and user-friendly
  • Dedicated Producer, Employer and Individual pages
  • Enhanced Contact Us section and Sales Office Look-up feature
  • New Leadership Profiles
  • Updated Careers section

To help build brand recognition, Dearborn National is engaged in an extensive marketing campaign featuring national and regional advertising in the financial press, advertisements in numerous trade publications, national sports promotions and campaigns focused on helping sales representatives engage brokers and producers of employee benefits.


About Dearborn National
With more than 40 years of experience, the Dearborn National brand companies offer a broad selection of insurance products that cover many markets: Group Benefits, Worksite, Individual and Annuities. We are licensed in all 50 states, as well as the District of Columbia, the U.S. Virgin Islands, the British Virgin Islands, Guam and Puerto Rico. Our parent company, Health Care Service Corporation, a Mutual Legal Reserve Company, is the largest non-investor owned health care insurance provider in the United States and the fourth largest overall. For more information, please visit


David Burghard
Director, Corporate Communications
(630) 824-6309