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Dearborn National® Promotes Healthy Smiles with Activity Book during National Children's Dental Health Month

January 25, 2011

 

CHICAGO, IL – January 3, 2011 – The American Dental Association has designated February as National Children’s Dental Health Month. Knowing that prevention is always better than treatment, Dearborn National has created a fun way to promote children’s good oral health habits, which are so vitally important to giving them an early start on a lifetime of healthy teeth and gums.

As part of its ongoing dental wellness efforts, Dearborn National will mail "FUN WITH HEALTHY TEETH," an engaging, informative children’s activity booklet promoting good oral health, to members with children three to five years old, who are believed to be at risk for dental decay.

As entertaining as it is informative, the book is designed to challenge and equip children—and the adults in their lives—to practice good, daily, oral health habits. The book is sure to put smiles on recipients' faces, while also helping to ensure that their smiles are the brightest and healthiest that they can be.

"Participating in National Children's Dental Health Month, and raising awareness about the importance of dental health at an early age, is an integral part of our proactive approach to providing members with targeted wellness initiatives," said John Doyle, President of Dearborn National’s Dental Division.

About Dearborn National
With more than 40 years of experience, the Dearborn National brand companies offer a broad selection of insurance products, including Group Benefits (employer-paid/voluntary), Worksite and Individual, as well as an array of value-added services. We are licensed in all 50 states, as well as the District of Columbia, the U.S. Virgin Islands, the British Virgin Islands, Guam and Puerto Rico. Our parent company, Health Care Service Corporation, a Mutual Legal Reserve Company, is the largest non-investor owned health care insurance provider in the United States and the fourth largest overall. For more information, please visit www.dearbornnational.com

 

Contact:
David Burghard
Director, Corporate Communications
(630) 824-6309
David_Burghard@dearbornnational.com